Juliet Eilperin for Wired:

Government coffers have been compensating for a number of market challenges solar faces, including the incumbency advantage of the fossil fuel industry and private investors’ distaste for capital-intensive enterprises that will take years to deliver a return. And in 2012, the solar industry may face a sudden reduction in these subsidies, as the post-Solyndra political climate grows less and less receptive to investments in clean energy. Despite the fact that renewable energy received only a quarter of the subsidies that fossil-fuel-based electricity received between 2002 and 2007, it’s wind and solar that are on the chopping block.

A sobering account on the clean tech industry in the US. The question becomes thus: can we accumulate the talent that is working on entertainment products now to tackle energy?

There are fundamental problems which contradict much of the firmly held beliefs on entrepreneurship in the digital age. The barriers to entry are massive in an industry tightly regulated and practically interwoven with government – in many countries the pillar of government even – and so fundamental to all of our lives. It’s hard to imagine “lean startups“ in the energy industry, and the “a couple of guys in the garage“ founding myth won’t work here.

As Eilperin puts it:

Venture capitalists tend to work on three- to five-year horizons. As they were quickly finding out, energy companies don’t operate on those timelines. Consider a recent analysis by Matthew Nordan, a venture capitalist who specializes in energy and environmental technology. Of all the energy startups that received their first VC funds between 1995 and 2007, only 1.8 percent achieved what he calls “unambiguous success,” meaning an initial public offering on a major exchange. The average time from founding to IPO was 8.3 years. “If you’re signing up to build a clean-tech winner,” Nordan wrote in a blog post, “reserve a decade of your life.”

The truth is that starting a company on the supply side of the energy business requires an investment in heavy industry that the VC firms didn’t fully reckon with. The only way to find out if a new idea in this sector will work at scale is to build a factory and see what happens. Ethan Zindler, head of policy analysis for Bloomberg New Energy Finance, says the VC community simply assumed that the formula for success in the Internet world would translate to the clean-tech arena. “What a lot of them didn’t bargain for, and, frankly, didn’t really understand,” he says, “is that it’s almost never going to be five guys in a garage. You need a heck of a lot of money to prove that you can do your technology at scale.”

One possible answer to this problem could be to start working on the demand side, not the supply side. The internet wasn’t meant to uproot industries; that was consequence of the shift in consumption patterns.