Alexis Madrigal, over at The Atlantic, points to the rather interesting concurrence of horse riding and acceptance of pants as garments.

What all these examples suggest is that technological systems — cavalry, bicycling — sometimes require massive alterations in a society’s culture before they can truly become functional.

Interesting are both the swipe at conservatives, who decried the new dress codes women adopted to account for bike riding, and the overall embedding of social norms to make technology useful. We’re starting to see the first alterations in our social behaviour to adjust to the net. This seems interesting especially around recent discussions around the ”Manufactured Normalcy Field.”