<rant>
To most it is no secret that I spend a lot of time following the news, especially with regard to the web and energy. I’m a geek for that – and is my job. I was thrown on the topic about one and a half years ago, and I couldn’t resist it. That was the time when the now soon-to-be-abandoned “social media” was still called Web2.0 (yeah, seems like forever ago, doesn’t it?), the iPad was still a year out, Android and Google were still good, in short, all was well.
It was an exciting time to jump the Smart Grid Bandwagon, as it wasn’t huge topic (it still isn’t, but the area has grown considerably), the tech seemed convincing and the prospect of the market was immense.
Fast forward 18 months and frustration mounts, as the most promising projects suffer under mismanagement and higher-than-anticipated costs, the press are suckers for every story that portrays the downfall of hyped-technology, especially in the context of energy. And then there’s the studies, as the latest by German market research firm Forsa for the German consumer protection agency saying that less than 50% actually know what a smart meter is, and even if briefed, most of them wouldn’t bother to have one. They fear additional costs.
Costs has been the predominant argument against any progress in the field. State regulators in the US fry utilities for their proposed smart meter rollouts, and the only successful widespread roll outs (Italy, I’m looking at you) have been justified with the ability to detect and prevent electricity theft.
The core of the problem: as the forsa study rightfully points out: the consumer doesn’t care. He never does, and especially not so in terms of energy. He cares when there is no electricity in his home, and he cares once a year when he get’s the bill and is enraged for the amount he is supposed to pay. But there’s a chicken-egg problem here. We clearly need to help educate the consumer, even some knowledge about the consumption levels would help. Ironically, the very means of achieving this education, a visualisation of consumption, is blocked by that very fact that this education is lacking.
Usually this would be a chance for the geeks. Build their own devices, building software on top of that, watching and waiting for the market to mature. And there is experiments. There is homesense (backed by EDF) which gives participants of its project Arduino kits and let’s them do whatever with them (arguably, their focus is on homeautomation, not smart metering) but that’s not enough.
Sure, it’s a tough market, dominated by oligopolistic players, heavily politicised and un-sexy as hell.
But when we want to talk about the internet of things, don’t we need to talk about energy? This is the prime implementation. Where are the geeks?
</rant>
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