BERG London, a much lauded Design Studio in, you guessed it, London just launched their new line of products, BERG CLOUD, starting with the impossibly cute Little Printer, to much applause.

The Little Printer is essentially a ticker that unobtrusively keeps you posted on your digital surroundings. It is the manifestation in product of the thinking around Incidental Media that took place at BERG.

What has been mostly overlooked in the coverage though, and what makes this much more interesting beyond the cuteness factor and the evident push of bridging the limitations of the screen for internet applications is the infrastructure aspect:

BERG Cloud Bridge sits by your broadband router and wirelessly connects Little Printer to the Internet, which makes it easy for you to place Little Printer where you can see it.

and:

Our technology means we can focus on great design for connected products, rather than programming chips to make them work. We have a list of products we’ll be making next, but if you have a need for anything from prototype Web-enabled clocks to smart infrastructure for a new city block, we’d love to hear from you.

Essentially, this is a playful alternative to the overly utilitarian vision of the Smart Meter as your Home Data Hub and hence the main avenue into any kind of IoT application.