Spot-On OpEd by Kurt Brown on why the conversation about energy is so hard, over at GigaOm.

Here’s the problem:  regular people don’t have any feel for the numbers. I mean, like zero feel. But in almost all cases, energy insiders use their “insider” units to talk to regular people. Regular people have an intuitive feel for one, maybe two, units. The one they all understand is dollars. Your average person on the street will likely be able to tell you if $200/month seems low, high, or about right for their monthly utility bill. They may have a sense for how many gallons of gas they use in their car (the second unit), but more likely they’ll only know roughly what it costs to fill the tank.